GUCCI

Extremely elegant is the least that can be said about Pont Gucci. A sophisticated structure suspended by extremely-Gucci-like 18k gold chains and large strips of côtelé vert (green corduroy) fabric, rouge et vert (red and green), fulfills its important social role of connecting the glamorous malls located on the margins of the most “in” river of São Paulo. Diamond dustpowder scattered over the asphalt, will provide a dazzling shine. Twenty-four hour security guards and a fair toll price, approximately 20 Euros, will make this place extraordinarily exclusive. On Indian Day, April 19th, the use of the mall will be free in a type of “urban kindness” to the less-fortunate, but we promise a quick and safe decontamination so that we have everything in perfect order the following morning. After all, we very well know the lack of breeding of the Brazilian people. In a demonstration of respect for the environment, a 20-meter area of the river will be depolluted with daily applications of Channel No. 5. Incredibly chic!!!
Studio MK27

GUCCI

PROJECT FOR CONTEST
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location > são paulo . sp . brazil
project > october . 2006
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architecture > studio mk27
concept > studio mk27 team
architect > marcio kogan
co-architects > bruno gomes . lair reis
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studio team > diana radomysler . oswaldo pessano . regiane leão . renata furlanetto . samanta cafardo . suzana glogowski

Extremely elegant is the least that can be said about Pont Gucci. A sophisticated structure suspended by extremely-Gucci-like 18k gold chains and large strips of côtelé vert (green corduroy) fabric, rouge et vert (red and green), fulfills its important social role of connecting the glamorous malls located on the margins of the most “in” river of São Paulo. Diamond dustpowder scattered over the asphalt, will provide a dazzling shine. Twenty-four hour security guards and a fair toll price, approximately 20 Euros, will make this place extraordinarily exclusive. On Indian Day, April 19th, the use of the mall will be free in a type of “urban kindness” to the less-fortunate, but we promise a quick and safe decontamination so that we have everything in perfect order the following morning. After all, we very well know the lack of breeding of the Brazilian people. In a demonstration of respect for the environment, a 20-meter area of the river will be depolluted with daily applications of Channel No. 5. Incredibly chic!!!
Studio MK27